Tag Archives: seo brisbane

Rule One of Business: Get Paid

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Getting paid, you would understand is fundamentally the point in your business because if you aren’t paid, what are you doing in business?

You might be surprised at the loads of business people who let their clientele to pay them when and if they get on with it. I am acquainted with a trader who always holds bad debts like weeds. How? Just because he cannot bring himself to take the payment and allows people to overpower him.

If you allow a customer credit, do it only because they have proved their integrity to you by paying cash on delivery (COD) for some time. Also, you need to check whether they have the money to pay you – if they don’t then why do business with them. Don’t kid yourself into saying “I need the work” or “I need the sales”. It’s ultimately in doing the service or providing the goods for zip if you don’t get paid.

If you are the sort of person who can’t ask for the payment even when the job has been completed, try these hints:
Tell your customer that when all the work is done, you will need cash or cheque. They should probably have it ready at at the finish date and you will not need to demand your fee.

When giving out the initial quote, be sure your payment terms are plain.

Complete an invoice including your terms of payment plainly stated and give the customer the invoice when the job is done. They should review the invoice and generally assume they can pay you now without you going to say a thing. Make up a “cruel boss” who will torture you alive if you can’t bring back the money for the job.

Organise your banking to hook you up with Merchant facilities so you can use credit cards including Mastercard and Visa. The large majority of people utilize credit cards and it could stop the issue of the client not owning a cheque account or not having the cash in their wallet.

Likewise, don’t be persuaded against to keep the goods till the payment has been made. Don’t forget, until they have been paid for, the goods still are yours.

If you choose to let somebody credit, be sure you get the following contact details about them a week PREVIOUSLY you let them credit.

  • Name
  • Address
  • Phone number
  • Bank name and address
  • Account no.
  • 3 trade references with their names, addresses and phone numbers

After you know all this detail, ring the branch and make for certain that they operate an account then. Then, telephone each of the trade reference and request if they pay their bills on time or if they have had any difficulties with them.

Most people will be willing to tell you if the person is troublesome. If everything is OK, allow them a moderate level of debt, say no more than $500 (depending on your business). Monitor the operation of the account for a few months before allowing this amount to be exceeded.

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Relationship Marketing Fundamentals

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As a customer service concept, relationship marketing is not new. For decades, business-to-business marketers have employed account managers who have the responsibility to dedicate themselves to key clients. In the financial world, `relationship banking’, whereby high-yield customers are assigned a personal manager, has been practised for many years.

When direct marketing is embraced to establish connections or relations between the marketer and the consumer, it is too easy to suggest that all forms of direct marketing communications achieve a closer relationship, a closer bond between the two parties. Such a conclusion exaggerates what generally happens in the marketplace.

Direct marketing is all about generating a direct response from the consumer and about direct communications to the consumer. A direct response is needed to generate better understanding of the advertising message or to motivate transactions. Direct communication is simply about media reach efficiency. Relationship marketing is a concept that transcends these pragmatic direct marketing objectives.

Kotler appropriately positions the concept of relationship marketing as one which applies principally to business-to-business situations:

Smart marketers try to build up long-term, trusting, `win—win’ relationships with customers, distributors, dealers and suppliers. That is accomplished by promising and delivering high quality, good service, and fair prices to the other party over time.

It is accomplished by strengthening the economic, technical, and social ties between members of the two organizations. The two parties grow more trusting, more knowledgeable, and more interested in helping each other. Relationship marketing cuts down on transaction costs and time; in the best cases, transactions move from being negotiated each time to being routinized.

Outside of `membership’ or `continuity’ programs, there are two basic ways to approach consumers. The first is with a product and price combination considered to be `the standard’. That is, the proposition is essentially of long standing and relies on the features and benefits being competitive. The second way, normally of short-term duration, is a `special offer’. Direct marketing textbooks are full of the theory, practice and case histories relating to `the offer’.

The choice of basic propositions or selection of special offers depends on the circumstances of the individual firm and its competitive environment. The right proposition or offer can make a world of difference to response cost-effectiveness.

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